Why do companies exercise corporate social responsibility (CSR), and what benefits do they get out of it? More and more companies practice CSR because it demonstrates that said business is not only after profit margin, but also aware of the social and environmental issues that go hand-in-hand with their operations.
CSR is when a company operates with sustainable growth as its key mission. Their vision is to increase their business with mindful consideration of its impact on the environment, community, and society as a whole.
The hotel industry is not a stranger to CSR as well. Here are examples of what a hotel can do to achieve this:
- Organize beach cleanup activities to maintain the cleanliness of nature.
- Allow their staff to participate in volunteer work for the community – especially one that has been ravaged by disasters like fire, hurricanes, or earthquakes.
- Improve labor policies to allow employees to enjoy a work-life balance
- Reduce environmental footprints by avoiding single-use plastic and recycling supplies
- Give to charitable institutions like Home for the Aged or orphanages
Many customers are also becoming environmental and socially conscious, and a company’s CSR is a factor for their buying decisions.
Examples of Independent Hotels That Have Successful CSR Programs and Their Impact on Society:
Azulik Tulum, Mexico www.azulik.com
Azulik in Tulum, Mexico, was built to allow guests from the concrete jungle to reconnect with nature. Voted as one of the best eco-friendly properties by Spafinder Wellness 365, Azulik aims to bring the past to the present by not providing electric lights, air-conditioners, and television sets in their villas.
This concept of using only candlelight not only sets a romantic ambience throughout its property, but it also becomes a conducive breeding ground for sea turtles. As a result, the beachfront of Azulik is one of the more popular nesting areas in Tulum.
El Nido Resorts www.elnidoresorts.com
Located in Palawan, which was voted “Best Island in the World 2020” by readers of Travel + Leisure Magazine, El Nido Resorts is a trailblazer when it comes to eco-friendly practices.
One of the four resorts, the Lagen property, was constructed using indigenous materials and recycled wood from old Filipino houses. The resort implements modern technology in all its sewage systems and desalination plant to reduce pollution and save energy.
El Nido Resorts adheres to a policy of using only non-motorized boats around their properties. As for their kitchen, the chef has designed a menu around available local sources of vegetables and livestock. This practice again lowers the impact on the environmental footprint compared to importing supplies from elsewhere.
Primrose Valley Hotel www.primroseonline.co.uk
Situated in St. Ives, Cornwall UK, this 10-bedroom hotel is committed to being environmentally-friendly.
The owner, Andrew Biss, has taken several eco-friendly measures for the hotel. Presently, the hotel uses local suppliers for their breakfast jams, their oak dining tables, and almost 90% of their produce.
They have introduced a new towel and linen program, which saw a huge decrease in the daily laundry, thus, reducing the use of water. The hotel is a major sponsor on the “International Reef Clean-Up Day.” And because it is almost a threatened specie, codfish has been taken off the menu and replaced with alternative seafood.
Studies show that more and more consumers value quality over quantity. The millennial set looks for companies with a strong social impact as an essential factor when charting their careers. Multinational companies will consider a hotel’s CSR before signing a contract for their next convention. There is no doubt, the future of the hospitality industry is in sustainable tourism.
Willy Hobal / www.willyhobal.com